Collection: b, half moon

b, halfmoon is a female-founded lifestyle brand. We are the organic convergence of Halfmoon and B Yoga, two sister brands, deeply rooted in values and intertwined with one another. From elevated movement and meditation props to Ayurvedic-inspired aromatherapy and lightweight foodware, our products are designed with a fierce attention to quality and detail. b, halfmoon is home to the b, food we all know and love as well as the soft goods which Halfmoon has been creating for nearly 35 years in the industry.

our values

b, well

Everything we make supports wellbeing—so we can chase what matters most and inspire others to do the same.

b, impactful

We are committed to owning the impact we have on our team, community and planet.

b, connected

We deeply honor our connections with others; teammates, partners, ambassadors, and the earth.

b, true

We believe in living our truth on and off the food. This means directing our positive energy towards positive change.